I’m Laura, a New York City & Sydney based user experience (UX) designer and digital product strategist from Michigan.
I’m driven to create powerful and accessible digital experiences for users on mobile apps, websites, touch screen kiosks and across multi-platform programs. I also do freelance web/app UI design, and digital and print design work including logo & branding development and digital design for email marketing campaigns and web assets.
As a product strategist and a UX designer, I use Design Thinking to approach an agile and sprint-based product design and development cadence, heavily based in user validation and behavior design. I define business goals, design a research strategy to expose patterns and use cases, and work with technologists to prioritize outcomes that can be delivered by cutting edge and often emerging technology.
In my freelance work, I’ve been creating and managing WordPress websites for more than 10 years, eCommerce on Shopify for 3+, and creating bespoke, meaningful logos, branding, web and digital design assets for more than 15 years. I also design for and hand print using letterpress (posters and invitations), as well as screen printing, brochures, business plans, reports, large scale banners/posters and other print formats. My background is in content design, writing and copy editing.
The product strategy projects I love leading are ones where I can employ behavior design and iterative user testing to create products that positively impact users’ lives.
Please contact me for freelance work // email@example.com