Laura Hovorka | Simon Rewards App
Laura Hovorka is a New York City based web + digital designer from Michigan. UX/UI design – user experience and user interface design for mobile apps, websites and touch screen kiosks – as well as digital design for EDMs, web banners and web branding. Web design, app design, letterpress posters and invitations, screen printing, brochures, business plans, large scale posters and other print formats. Content design, writing and copy editing.
Laura Hovorka, Hovorka, Laura Evangelista, digital strategy, digital strategist, user experience, user experience designer, user experience design, designer, writer designer, new york, NYC, New York City, michigan, UX, UI, UX UI, interface designer, content design, web designer, web design, farmington hills, sydney, australia, bondi beach, brand, product, product brand, branding
portfolio_page-template-default,single,single-portfolio_page,postid-165,ajax_fade,page_not_loaded,,qode-theme-ver-9.2,wpb-js-composer js-comp-ver-,vc_responsive

Simon Rewards App

Mall loyalty program from pilot to expansion, UX/UI design overhaul
Simon Rewards app

Earn points to enter prize drawings

My role

UX/UI designer

App Design, Branding
About This Project

The Simon Rewards App began as a pilot program for six Simon Properties centers and has since expanded to 12, with more to come. As the UX/UI designer for the app, I designed the user flows, wireframes, interactions and app screens, and led the quality assurance process with the development team for app delivery.


My role
  • Completely overhaul the existing app by designing an new and engaging in-brand interface;
  • Lead build team to improve user experience, load times;
  • Rework UX of widget flows and points earning capabilities;
  • UX/UI of ‘Not logged in’ state (Open the Gates) where unregistered users can access center information and log in to access more;
  • Facebook Connect log in method, improved log in and registration to meet decreased drop-off rate goals.