Laura Hovorka | Simon Rewards Website
Laura Hovorka is a New York City based web + digital designer from Michigan. UX/UI design – user experience and user interface design for mobile apps, websites and touch screen kiosks – as well as digital design for EDMs, web banners and web branding. Web design, app design, letterpress posters and invitations, screen printing, brochures, business plans, large scale posters and other print formats. Content design, writing and copy editing.
Laura Hovorka, Hovorka, Laura Evangelista, digital strategy, digital strategist, user experience, user experience designer, user experience design, designer, writer designer, new york, NYC, New York City, michigan, UX, UI, UX UI, interface designer, content design, web designer, web design, farmington hills, sydney, australia, bondi beach, brand, product, product brand, branding
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Simon Rewards Website

Mall Loyalty program website
Simon Rewards Website

My role

UX/UI designer, set up the site using WordPress and worked with development team to customize. Design and animate banners.

Branding, Web Design
About This Project

Website corresponds to the Simon Rewards App program and changes seasonally. Users would access the site when they click through a link shared from the app to social media; the site informs and engages users, encouraging them to register. Returning users can log in to see their points and status level.


My responsibilities
  • Find best solution to build the site on budget – used WordPress as CMS;
  • Led development team to customize theme;

Allows users to:

  • Text themselves a link to download the app
  • Learn about the program
  • Register
  • Log in to see points and status
  • Text yourself a link to download the app